Several of the Social Networking and Social Bookmarking websites offer Pay Per Click Advertising as a unique and cost-effective way to drive quality traffic targeting the main demographics of the Social Media campaign. In each case where Pay Per Click Advertising is applicable, Direct Hit Solutions will setup an advertiser account with each Social Networking website that will target the main campaign demographics and supply an appropriate budget for the Social Media campaign’s duration. The demographics based placement is one of the most unique features of Facebook Ads and other Social Communities. You can target users by Age, Gender, Location, Education, Interests, Keywords, Language Spoken, Relationship Status, etc... You can then gauge how the ad is performing through detailed analytics like impressions, click through rate, cost per click, etc... In some cases, some of the Social Communities like Facebook and StumbleUpon incorporate a rating system that allows their users to rate the ad which helps our client’s gain crucial feedback while their Social Media campaigns are running and make any modifications that will enhance their campaigns.
Contextual Advertising and Social Media
Many top blogs also offer cost-effect ways of advertising that can provide the type of traffic and conversions needed to run a cost-effective Social Media campaign. Contextual advertising or text ads appearing on websites or other media, such as content displayed in mobile browsers is one of the most popular and proven ways to drive Social Web users to our client’s websites. We base our contextual advertising decisions on several factors including looking at key statistics on the potential blog/website including website content, user demographics, website ranking, ad placement, etc…
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