| What Is PPC Advertising? |
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Pay Per Click (PPC) Advertising is a set of advertising programs where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers. Search networks are often setup in an auction environment where keywords and phrases are associated with a cost-per-click (CPC) fee. Overture (Yahoo!) and Google are the largest networks, but MSN and other portals sell paid placement listings directly as well. |




