So now that Facebook, Twitter, and YouTube are the new way of communicating online, Social Media has become one of the hottest forms of online media today. Now the three big guys I’ve just mentioned everyone knows, but there are literally thousands of other Social-based sites including Social Communities, Check-Ins, Internet Yellow Pages, Blogs, etc… that people use for reviews, information, etc…out there that you’ve probably never heard of before. People nowadays want their information now, and with all these social outlets, getting that information is extremely easy.

So then, what is Social Media? Social Media is effectively utilizing all of these Social channels to distribute your company’s content so that the people that want your information get it quickly.  Obviously this is a very simplified definition and a lot of strategy goes into effectively creating an effective Social Media campaign, but if your company doesn’t start with the basics, then you’ll get lost..The most common misconception out there is that all you need is a Facebook page, Twitter page, and YouTube channel and you’re set. This my friends is 100% false. While creating these pages might be one of the first steps to launching your Social Media campaign, users of these communities won’t look for you, YOU NEED TO FIND THEM! (Obviously unless you are part of one of the elite companies out there like UFC, MTV, Red Bull, etc…)

So now you have your pages set up and you’re actively targeting your current customer base, then what? MAKE IT FUN! There are always ways to reach people in a fun way even if you sell carpet cleaner. Posting company updates might seem interesting to you, but most likely will bore your fans to death. The last thing you want is to start losing fans.

Here are some good ways to be creative in your Social Media campaign:

•    Run A Contest
•    Post Coupons (Daily, Weekly, etc…)
•    Post Media (Pictures, Videos, etc…) Remember, people are visual!
•    Use Pop Culture In Posts

You also need to keep in mind, every community is completely different including demographics, why people join, how to use them, etc…You’ll either need to hire someone that knows every communities ins and outs, hire multiple people for each community, or rely on a company that has experience running Social Media campaigns.

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